Beyond the Teller Line: Designing the Next-Gen Banking Experience

Event Information

Registration closes October 9.

As digital banking becomes the norm, the physical branch is no longer just a place for transactions; it is a strategic touchpoint for building relationships, trust, and long-term value. With 72% of new account openings still happening in person, this is a timely opportunity to reimagine the branch as a powerful driver of modern member engagement.

This Lunch & Learn highlights how to redesign the in-branch journey to seamlessly blend digital efficiency with human connection, using tools like interactive kiosks, smart layouts, and staff enablement to deliver better service. Attendees will learn how to turn each visit, especially those critical first interactions, into a meaningful and personalized experience that drives engagement, loyalty, and cross-product growth.

Speaker Bio – Brian Laurinaitis

Brian Laurinaitis is the Vice President, Retail Strategy and leads sales efforts for PW Campbell’s Branded Environments division.