Get to Know Gen Z: The Next Generation of Economic Influencers
Gen Z is the newest “it” generation on the scene, and their economic power is growing rapidly. By 2030, Gen Z’s income is expected to quintuple and will represent at least 27% of total global income. But this soon-to-be economic giant is often misunderstood. It’s time to get to know Gen Z, their spending habits, and what they’re looking for in financial institutions. For example, Gen Z likes a mix of traditional and contemporary payment options.
A TransUnion report dispels the pervasive myth that credit cards have fallen out of favor with Gen Z, when in fact over 50% have their own credit cards. On the other hand, Gen Z also welcomes non-traditional payment choices, such as person-to-person payment apps and cryptocurrency. While traditional options like cash and debit cards remain the most used payment types across all generations, Gen Z uses digital payment methods more than other generations. Interested in learning more about Gen Z finance trends? Register for the webinar presented by Zogo.
In this webinar, we’ll discuss:
- Gen Z’s payment preferences and spending habits
- What Gen Z is looking for in financial institutions
- How your business can best connect with and serve Gen Z