Behind the Scenes of CrossState’s Advocacy Anthem

Written by Christina Mihalik, SVP, Government Relations, CrossState

This fall, CrossState Credit Union Association unveiled its “Advocacy Anthem”—a professional video showcasing the strength of our credit union voice in New Jersey, Pennsylvania, and D.C. and the impact our advocacy has at both the state and federal level.

When you see a finished film, it’s easy to forget the hours of planning, teamwork, and creativity that make it possible. The production of the anthem took us across states to various credit unions, three capitals, and our own offices to capture the story of advocacy in action. Credit union CEOs and members shared how policy decisions affect their communities and the value of partnering with and trusting in the CrossState advocacy team, while our staff reflected on the daily work of protecting the credit union movement and our passion for that cause.

More than a video, the “Advocacy Anthem” is a rallying cry. “It reminds us that advocacy doesn’t happen in moments of crisis alone—it’s a constant, collective effort that requires every voice,” said Kevin Oswald, CrossState Government Relations Associate and key participant in the making of the video. “This video is meant to celebrate the great work of our members and team on behalf of credit unions as well as encourage those who haven’t yet engaged in advocacy to see how important they are the process and the impact they can make.”

We’re proud to give members a look behind the curtain at the making of this film. From setting up cameras in Harrisburg to capturing heartfelt interviews around New Jersey, each frame reflects our shared commitment to standing strong together.

Originally published in the 2025 CU Edge Special Edition