MIC Awards

Celebrating the outstanding use of social media for an event to create brand awareness, drive traffic, engage targeted audiences, and/or establish brand champions. 

• Provide links to the channels used and your social media goals.  
• Include the plan, goals, cross-channel components, and results of a social media campaign. 

Serving as an extension of your credit union brand, the website shows cohesive design, simple navigation, financial education and online application tools, and compelling promotional material. We are looking for eye-catching websites that are user-friendly and provide members with up-to-date financial information and resources.   

• Provide your website URL.

The design and communication of your credit union mission, activities, and promotions showcased in your credit union’s newsletter. 

• Submit two to three of your favorite print or online newsletters from last year.

Your annual report is the creative expression of your credit union’s operations and financial data: a chronicle, per se, of your activities and successes over the past year.  

• Submit an electronic or print version of your credit union’s most recent annual report.  

Recognizing the most brilliantly planned and executed marketing campaign implemented across several media formats. The campaign must have a cohesive style and well-developed strategy that provides an integrated, captivating experience for the targeted audience and delivered across a minimum of three marketing platforms. 

• Provide a campaign summary to include a written action plan with your stated goals or objectives, your results, and print and/or digital samples from each channel.

Communicating the right message, to the right audience at the right time is at the core of all great marketing. Selected by the judge’s panel, the most memorable entry from all categories will be awarded as “The Showstopper.”