CU Kind

• CU Kind Idea Sheet
• Financial Education Idea Sheet 
• Informational Sheet on CU Kind 2026
• Press Release Template 
• CU Kind Logo
• CU Kind 2025 Webinar Recording
• CU Kind 2025 Webinar Slides

Throughout October, 70 credit unions across NJ and PA participated in the CU Kind initiative, conducting creative and compassionate projects to benefit their communities and boost credit union visibility. Examples include collecting donations for food insecure folks, gathering items for local animal shelters, hosting shred days, donating blood, participating in breast cancer walks, and so much more. Survey results indicate a total impact of:

• 1,055 volunteers
• 163 nonprofits served
• $16,800 donations
• 305 boxes of donations

Thank you to everyone who participated, and we can’t wait to see how you serve your members next year!

Each year we encourage all credit unions to use their staff’s creativity to donate, volunteer, or educate as part of CU Kind in October. In 2024 we were thrilled to see the record-breaking amount of credit unions across Pennsylvania and New Jersey come together to celebrate this community-focused initiative designed to promote kindness, service, and social responsibility.

CU Kind is part of a larger national movement where credit unions emphasize their cooperative spirit and commitment to giving back to the communities they serve—they engage in various activities to support local organizations, help those in need, and inspire positive change within their neighborhoods.

This year, CrossState members organized volunteer projects, donated to charities, hosted food drives, and offered financial education programs. Credit union staff often volunteer their time at schools, shelters, and community centers, assisting with everything from organizing donations to providing financial literacy workshops. The goal is to highlight the unique role of credit unions as member-focused institutions that prioritize people.

CU Kind not only benefits local communities but also strengthens the bond between credit unions and their members. It fosters a spirit of collaboration and encourages individuals to get involved and make a difference. Through this initiative, credit unions in Pennsylvania and New Jersey reaffirm their commitment to building stronger, more compassionate communities.