Member Activation Program

Engage Your Members, Invite Them to the Advocacy Process

The Member Activation Program (MAP) helps facilitate the process of effective member engagement. Advocacy communications not only engages credit union members, but also increases member loyalty to your credit union.  MAP provides your credit union useful tools to engage your members on credit union advocacy issues important to them.

What do you gain from member advocacy?

Members who receive advocacy outreach have a stronger bond to their credit union; 82% say it makes them want to do more business with their institution.