Level Up Your Marketing at Evoke
By Jessilyn Kumpf, Creative Arts & Marketing Lead, CrossState
Underneath a beautifully glossy surface, marketing can be surprisingly complex. Creativity is at the heart of it all—you need colorful graphics to catch the eye and punchy, engaging language to keep attention. However, equally important is data analytics to measure the impact of campaigns, research to capitalize on recent trends, and intensive planning to ensure that you get in front of consumers where and when you need to most.
To support New Jersey and Pennsylvania credit unions in these endeavors, CrossState Credit Union Association hosts the annual Evoke Marketing Conference, to be held this year at the Hershey Country Club in Hershey, Pennsylvania, on June 23–24. Following the MIC Awards Night—featuring dinner and award presentations—we’re offering a full day of dynamic learning sessions and workshops to help you strengthen key aspects of marketing.
Best of all, we’re keeping it compact with one hourlong session in the morning and a slate of mini sessions in the afternoon, allowing you to dive into a wider array of topics. The top highlight may just be the workshops on building a communication plan from our MIC Awards sponsor, Wakeen & Company. A Harrisburg-based firm specializing in strategy, media buying, and video production, they’ll host a two-part collaborative workshop focusing on creating authentic integrated campaigns.
If you’re looking to elevate your credit union’s marketing, this is an event you won’t want to miss!
Go Glam for the MIC Awards
Exceptional marketing deserves to be recognized, and CrossState’s MIC Awards offer an opportunity to bring the best of the best into the spotlight. These awards feature three asset size categories and five different focuses: Best Social Media, Best Website, Best Newsletter, Best Annual Report, and Best Integrated Marketing Campaign. And the most memorable of all entries will be recognized as The Showstopper.
The winners for this year have been chosen, and we can’t wait to roll out the red carpet for them—literally! The evening of June 23, we’re hosting the MIC Awards celebration complete with a cocktail hour, awards presentation, and dinner sponsored by QNTM Marketing. Sip on a themed cocktail, then settle into your seat while Wakeen & Company’s Joanna Drexel-Blevins, Chief Strategy Officer, and Sarah Schrank, Strategy Director, announce the winners.
The theme is “1960s glam,” so come dressed in your vintage best for a jam-packed night of fun. Take your photo in front of the mirror wall and celebrate in style with your fellow marketing professionals!
Originally published in the April 2026 edition of CU Edge