A Special Thanks to Our Sponsors
Invigorate your innovative side at CU Reality Check in Atlantic City, NJ, at the Borgata Hotel from October 23-25. Join the leading industry experts as they discuss and explore the challenges and opportunities facing credit unions today and in the future. Members will also have the chance to connect one-on-one with CrossState’s strategic partners and service providers during the many breaks built into the schedule.
Thought leaders will challenge members to rethink the ways they have always done things and leave them inspired to move their credit unions forward. Topics vary from promoting DEI to protecting elder members from fraud, and everything in between. CU Reality Check is the perfect conference to get caught up new trends, technologies, and ideas coming to the Credit Union Movement. Don’t just take our word for it, see what last year’s attendees had to say:
“I don’t think I could recommend anything that would have made CU Reality Check better, good job to the team!”
“I really like how rich the content is for this conference, seven sessions over two days is nearly perfect.”
“This was one of the better CU Reality Checks I have been to, the speakers were dynamic and relevant.”
Reserve Your Hotel Room
Rooms can be booked at the Borgata Hotel & Resort.
All attendees who book at the Spa will get a 20% discount on services and retail purchases.
AI and ML – What’s The Truth? What’s the Hype? What’s in Store for Banks and CUs? What Should You Do?
Every industrial revolution was (and is) dependent on the convergence of multiple new technologies. The 4th Industrial Revolution, which is currently taking place, is no different. AI is a key technology driving this revolution. While it is true that AI will replace many of the traditional banking jobs, it will also greatly enhance and augment other banking roles, improve the personalization of banking products and services, and provide your members with the next wave of financial products. AI and ML are both transformative technologies that are part of a evolving ecosystem of net new financial products. Embrace this new wave.
Moneyball and the Case for Employee Wellbeing
Scott Wham, Director of Compliance and Innovation for OneDigital
In the coming years, employers will be forced into greater competition with each other over dwindling supply of qualified workers. This competition will be incredibly costly for the unprepared. With the labor market predicted to continue contracting over the coming years, businesses must prepare for a future where labor shortages and increased turnover are the norm. All the while, inflation and broad scale economic uncertainty has injected itself into the equation, heightening the urgency for employers to develop a comprehensive human capital management strategy.
While it is easy to blame the challenges employers are facing on COVID-19, the data suggests more nuanced (and unsettling) variables driving employee disengagement. In an effort to mitigate exorbitant turnover costs, employers are looking for new strategies for attracting and retaining top talent, and they’re finding fertile ground in concepts related to employee wellbeing. This presentation adopts the efficiency concepts from the book, Moneyball (i.e. how financially prudent baseball teams can efficiently compete against wealthier teams) and explores how those concepts manifest themselves in thriving employer cultures. In this presentation, we will look at how small and mid-sized credit unions can apply the lessons from Moneyball to compete against much larger companies by building a thriving, ethical, and profitable culture centered on employee wellbeing.
How to Effectively Engage Communities and Foster Inclusion
Viola Llewellyn, Co-Founder of Ovamba Solutions
Your communities are made up of a myriad of potential members from an unimaginable range of cultures and countries-of-origin. Is your financial institution doing all that it can to serve the populations of people who may not be readily visible to you? Viola will offer fascinating insights on how some cultures view finances, including non-traditional borrowing and saving habits. She will also cover ways to evaluate creditworthiness of members of your community who may not have a standard credit history. Viola’s background in African business financing and her knowledge of Shariah-compliant banking makes her a wealth of knowledge on serving your community in a culturally inclusive way.
Update on Examination Issues and Supervisory Priorities for the Eastern Region
John Kutchey, Regional Director for the NCUA’s Eastern Region
John will discuss current key emerging issues and challenges for credit unions and the financial sector, and priorities for the NCUA examinations.
Empathy Gap in Sales and Lending
James Robert Lay, Founder and CEO of the Digital Growth Institute
In the financial industry, empathy and communication are vital. Empathy helps us understand our clients and their needs, while communication helps us build strong relationships. Both empathy and communication requires us to be good listeners, but how do we do that in today’s digital new age? Empathy and communication are two of the most important skills that we can bring to the financial space. By using these skills, we can build strong relationships with our clients and help them achieve their financial goals. Most of the time, this skill contains an element of vulnerability, and to feel true empathy, one must experience something similar to the needs of our members. If you have the confidence to stand in your story, empathy is your next super power.
How to Navigate the $70 Trillion Great Wealth Transfer: A Roadmap for Credit Unions
Tanya Van Court, Founder & CEO of Goalsetter
Boomers will pass on $68 trillion in wealth to the next generation, but 78% of them lack confidence in their children’s ability to manage their wealth. This critical lack of confidence underscores the urgent need for financial education to ensure a successful and responsible transition of wealth. Fortunately, credit unions are uniquely positioned to provide the necessary tools and resources to ensure the financial security of future generations. By leveraging Gen Z’s appetite for education beyond the traditional classroom, credit unions can empower their customers with the knowledge and skills needed to achieve financial success through engaging digital applications that meet them where they are – on their devices. Learn more about how to develop a roadmap for effective financial education, and help your customers secure their financial future and generational wealth.
The Credit Union Renaissance: Emerging Trends & Strategic Priorities
Caroline Vahrenkamp, Advisory Services Director at Filene
The Credit Union Renaissance is focused on the big emerging trends and strategic issues facing credit unions, with an eye towards opportunity. Credit unions are facing a uniquely challenging environment. At the same time, new opportunities are emerging for credit unions to embrace their strength. We look at strategic and tactical opportunities like diversifying products in alignment with members’ shifting and emerging needs, creating new markets and growth opportunities, and embracing data to better understand and reach members through personalized offers and experiences, thereby fostering loyalty and trust.