Future-Proofing Your Credit Union: A Web-First Approach to Your Strategic Planning

Event Information

Online-centric institutions are outperforming traditional counterparts. Major institutions are integrating the web into their strategic plans, resulting in increased membership. Consumer trends are driving the demand for a seamless banking experience. 

Learn from QNTM about the evolving digital landscape, how other institutions are adapting, and the actionable tips and techniques you can implement to elevate your credit union's approach. Take a Web-First approach to your strategic plan.

Who should attend: Any member of a credit union that is involved with the marketing of the institution, managing a credit union website, or anyone concerned about their credit union getting found in a sea of competitors.

Meet the Speaker

Craig Kazda is the Vice President of QNTM, a holistic web and digital marketing agency located in Lancaster, PA. 

Together with his brother Eric, Craig is a founding partner of QNTM. Since it’s origination in 2008, QNTM has used a scientific approach to marketing to develop digital strategies that integrate multiple platforms to produce a measurable ROI for their clients. In his role as Vice President, Craig Kazda facilitates the execution of each project from start to finish, helping clients convey their marketing vision. Focusing specifically in the financial, banking, and credit union verticals, Craig brings years of experience to help clients better connect with prospective and existing customers. This includes a comprehensive understanding of how to ensure that their marketing is compliant with stringent industry and federal guidelines, including ADA/WCAG standards.

Outside of QNTM, Craig has serves as the Festival Director and Board Member for Lancaster Pride, helping bring a festival to downtown Lancaster that attracted over 6,000 people in 2023. Previously he was the President for the Keystone Indoor Drill Association (KIDA), a competitive marching arts organization that provides competitive opportunities for over a hundred indoor color guards and percussion ensembles in the Mid-Atlantic region, impacting the lives of nearly 2,000 student-performers each year. He also enjoys traveling with his husband Kyle and exploring the foodie scene within Lancaster County, at the detriment of his waistline.