Registration costs $79 for CrossState members under $50M in asset size.
Registration costs $129 for CrossState members over $50M in asset size.
9:00-10:30 a.m. | Casey Boggs: Reputation Building Through Member Listening and Credit Union Story Telling
10:45-12:00 p.m. | Edgar Hernandez: Multicultural Consumers – The Good, The Bad and The Opportunity
1:00-1:30 p.m. | MIC Awards Ceremony
1:30-2:30 p.m. | Joanne Broderick: Marketing Compliance
2:45-4:00 p.m. | Panel Discussion: CU Marketing in the Digital Age
With Matt Caylor from MC-Martin, Kelly Hellickson from EmpowerFi and Audrey Song from Narmi. Moderated by CrossState’s Cara Neil and Alex Diegel
Casey Boggs is a global communications leader specializing in reputation management, internal communications, crisis mitigation, cyber incident response, public relations and lawsuit communication support. Boggs is the president of ReputationUs, a national corporate reputation management and crisis response firm.
Before forming RepUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions, and the health care industry. Prior to LTPR, Boggs served as public relations director at AIG, leading the public relations efforts of six affiliated companies. Boggs also managed accounts for two of the world’s largest public relations firms, Waggener Edstrom and Weber Shandwick. Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate.
Joanne Broderick, CUCE, BSACS, CUBLP, Manager Compliance Services, CrossState Solutions, provides customized compliance solutions and training for credit unions and chapters. Working one-on-one with contracted credit unions, she ensures they remain abreast of ever-changing regulatory compliance issues and are prepared for regulatory examinations by reviewing and/or providing policies, internal procedures, and training.
Edgar Hernandez is a Senior Manager with the Multicultural Center of Expertise (MCOE), and his passion is helping people, thru CUNA Mutual and its credit unions, close the financial wellness gap by using data science and behavioral economics.
Prior to this role, Edgar worked for Delve, a top-tier innovation firm that uses design-thinking and engineering to help Fortune 500 firms and start-ups launch new products. He also spent a decade at American Family Insurance helping their Market Research, Customer Experience, and Innovation teams.
Edgar received his bachelor’s in Finance from Iowa State; his MBA in from University of Wisconsin-Madison; and a Certificate in Strategic Decision and Risk Management from Stanford. In his spare time Edgar enjoys spending time with his family and church; volunteering as a bilingual financial coach; and dancing to Latin/Tango music.
Sponsorships: $2,000
CrossState’s Evoke Marketing Conference is an intimate event which draws in the top credit union marketers throughout NJ and PA. Each sponsor is welcome to attend all educational sessions and our MIC Awards.
All sponsors receive the following:
- Registration for up to two company representatives
- Ability to attend all educational sessions and events
- Hyperlink on event website
- Acknowledgement on conference materials and from the podium
Specific Sponsorships Available:
- Coffee Sponsorship – Jump start the conference by providing a virtual coffee gift card to all attendees. Craft your own message to be sent along with the coffee cards the morning of the conference.
- MIC Awards Sponsorship – Celebrate the best credit union marketers throughout PA and NJ by sponsoring the annual MIC Awards. This sponsorship includes acknowledgement from the awards stage and logo on screen.
- Lunch Sponsorship – Help the attendees re-fuel for the afternoon sessions. Provide the attendees a virtual DoorDash or UberEats gift card and create your own message to be sent along with the gift cards.
- Speaker Sponsorship – Multiple available. By sponsoring our Evoke Speakers, your company’s logo will be displayed on screen and includes acknowledgement from the podium.
