Marketing Workshop: Strategies for Digital Dominance in the Data Age — Harrisburg

John McKusick, CEO of NextLeft

Dive into the world of digital marketing strategies that can propel your credit union to a competitive advantage. Discover the power of Search Engine Optimization (SEO) and Paid Media as key tools to enhance your online presence and attract and retain members effectively. Learn the latest tactics and best practices to outshine competitors in the digital landscape, driving sustainable growth, and ensuring your credit union’s continued success in the ever-evolving financial industry.

Tyler Disburg, CEO of Pathfinder FCU

In this dynamic session, we will empower marketers with the essential skills needed to navigate and leverage call reports and key performance data effectively. Led by industry expert, Tyler Disburg, you will gain proficiency in deciphering the key pieces of your call report – a critical skill for credit union marketers. Learn how to extract actionable insights from financial data and use it to lead impactful conversations that drive strategic initiatives. Discover the key link between marketing strategies and financial objectives, enabling you to align your efforts with broader organizational goals.

Hilary Reed, CEO of EmpowerFI

In today’s competitive financial landscape, credit unions have an unprecedented opportunity to elevate their marketing strategies through the integration of artificial intelligence (AI). By leveraging AI-powered tools and predictive analytics, credit unions can not only personalize member experiences but also optimize marketing campaigns for maximum impact. These advanced technologies enable real-time data analysis, allowing credit unions to make agile decisions that drive member engagement and, ultimately ROI.